mini´«Ã½

A recruitment video highlighting the breadth of programming available at mini´«Ã½ has won a silver award in the Best Use of Video/Film category at the Canadian Council for Advancement in Education’s annual Prix d’Excellence, which recognizes outstanding work in marketing at post-secondary institutions across the country.

features an original song, with lyrics by mini´«Ã½ Director of Marketing and Creative Services Stephen Brander and music by mini´«Ã½ alumni Alex Madsen, that lists the many programs available at mini´«Ã½. The one-minute TikTok-style video stars mini´«Ã½’s Marketing and Brand Coordinator Kaisa Valente as she dons the many different work wardrobes the College’s graduates wear on the job – everything from a mechanic’s coveralls to a health professional’s scrubs to a chef’s whites.

“Initially, the video was developed as part of our recruitment process, to be shown to potential students,” said Brander. “We wanted to create a video that spoke to the audience, while delivering the message that mini´«Ã½ has a wide range of programs, with something for everyone.”

The video was conceived and developed by mini´«Ã½’s in-house Marketing and Creative Services team. Madsen, who had previously penned the song about his experience as a mature learner at mini´«Ã½, was called upon to lend his voice to Brander’s lyrics.

“The Prix d’Excellence Awards recognize the best of the best in post-secondary marketing, and mini´«Ã½ stands up really well against the competition,” said Heather Allaby, mini´«Ã½’s Vice President, Engagement and Experience. “The creativity of the concept and the quality of the production provide a visual connection between mini´«Ã½ programming and the many industries we support with trained graduates.”

About mini´«Ã½:

With six campuses across New Brunswick, mini´«Ã½’s quality-assured, relevant training opportunities support the needs of learners, employers, and communities, contributing to New Brunswick’s social and economic prosperity. Find out more about skills development training at mini´«Ã½ by visiting: .

Media Contact:

Tanya Greer, Lead, Strategic Communications
506.440.9105 tanya.greer@nbcc.ca